Project Description

CentralSquare

REBRAND

CentralSquare Technologies was formed by the merger of four leading technology companies. Working with C-suite executives and the primary marketing leaders during this transition, I was the lead designer on all of the creative assets required of a complete corporate rebrand.

Given only a few months to transition all existing brand items to CentralSquare, I successfully coordinated updates to all office signage throughout six corporate offices across North America; transitioned more than 200 pieces of printed collateral; created corporate templates for slide presentations, business cards, and Word documents; project managed all digital properties; produced company “Who we are” video; and updated all video assets associated to CentralSquare. Additionally, I served as project lead on developing centralsquare.com and managed the vendor relationship with an external development agency. I also managed an in-house team of designers, developers and copywriters to produce all of the website content.

CATEGORY:

Print, Web, Video

TOOLS:

Adobe Photoshop, Illustrator, InDesign, Lightroom, Microsoft Office Suite, Final Cut Pro X, WordPress, Drupal

ASSETS:

Location signage, brochures, flyers, folders, website properties, video content, trade show booth properties

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