One of CentralSquare’s core customer bases is law enforcement. To help amplify the positive stories involving officers and deputies going above and beyond for their communities, CentralSquare Marketing created a campaign spotlighting these positive but lesser-known stories. We developed a website to collect story submissions and shared those stories throughout the three major social media channels.
As the creative lead, I designed the branding for the social media channels, print ads and web properties. I also produced several videos, personally traveling throughout the United States to capture some of the most compelling stories. One of the stories we produced was featured on ABC World News Tonight.