CentralSquare Technologies

BRANDING

Following the merger of four leading tech companies, CentralSquare Technologies needed a complete corporate rebrand on an accelerated timeline. As lead designer, I collaborated closely with C-suite executives and senior marketing leaders to shape and execute the new brand identity across all touchpoints.

In just a few months, I led the transition of all existing brand assets to the new identity—updating office signage across six North American locations, rebranding over 200 pieces of printed collateral, and developing corporate templates for presentations, business cards, and internal documents. I also oversaw all digital initiatives, including the redesign and launch of centralsquare.com, managing both an external development agency and an internal team of designers, developers, and copywriters. Additionally, I produced a new “Who We Are” brand video and updated the entire video library to align with the CentralSquare brand.