GovOS

BRANDING

Launched in 2021 as a new brand entity, GovOS needed a strong foundation to establish itself in the digital government space. As Head of Brand and Content, I led the creation of the company’s brand strategy—defining the visual identity, building scalable asset libraries, and launching integrated campaigns that supported teams across the organization.

I collaborated closely with Product, HR, Sales, and Professional Services to ensure brand consistency and alignment across all touchpoints. From corporate templates to full-scale campaign production, I developed tools and systems that enabled company-wide adoption and brand growth. Over the course of three years, I helped position GovOS as a market leader—contributing to its growth into a $50 million company. Since its launch, GovOS has been recognized on the GovTech 100 list every year.