GovOS
Launched in 2021 as a new brand entity, GovOS needed a strong foundation to establish itself in the digital government space. As Head of Brand and Content, I led the creation of the company’s brand strategy—defining the visual identity, building scalable asset libraries, and launching integrated campaigns that supported teams across the organization.
I collaborated closely with Product, HR, Sales, and Professional Services to ensure brand consistency and alignment across all touchpoints. From corporate templates to full-scale campaign production, I developed tools and systems that enabled company-wide adoption and brand growth. Since its launch, GovOS has been recognized on the GovTech 100 list every year.
CATEGORY:
Branding, Print, Web, Video
TOOLS:
Adobe Photoshop, Illustrator, InDesign, Express, Lightroom, Microsoft Office Suite, Final Cut Pro X, WordPress, Hubspot, Figma
Results:
+15% engagement via brand campaigns & storytelling; +48% ARR growth supported through strategic campaigns; +30% efficiency from scalable systems & resource hubs
Branding Templates
Website Assets
Printed Collateral
Advertisements
Swag Branding
Trade Show Properties
Company Brand Video
Trusted Brands
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